In Our Current Issue --
- Listserv grumbling leads to new committee on search engines
- Marjorie Weiner, skilled newsletter marketer,popular SIPA member and officer, dies at 61
- Deceptive marketing? State attorney general investigating publisher
- FOIA NLer fighting age-old battle
- Editing “Name that retronym”
- Put real punch into your copy
- Circulation CCC offers new license
- Online marketing Order forms
- DM Notebook How many names make for a “valid” test?
- Who, what, when and where
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The Newsletter on Newsletters Adds Categories,
Extends Deadline for Awards Competition
The Newsletter on Newsletters Awards Competition – the oldest and only competition solely for newsletter journalists and publishers – added two additional categories and extended the entry deadline until March 21.
“Newsletter journalism is journalism that works, that produces real results,” said Paul Swift, editor of The Newsletter on Newsletters. “Our awards program seeks to honor those newsletters which best achieve results for their readers.”
The awards program also honors newsletter marketing that achieves results and newsletter design that makes it easy for the reader to read.
The new categories are:
1. Most Financial Impact on a Marketplace. A successful entry in this category will be able to show the article or articles led to a provable savings for a business or organization, or was responsible for growing sales or revenue for a business or organization.
2. Best Editorial, Commentary or Think Pieceiece or Series.
The two categories join Outstanding Public Service by a Newsletter, which was added earlier. This award recognizes newsletter journalists and their publishers whose
reporting has led to a difference in their community or industry. It's
not just exposing misdoing. It's solid reporting that leads to change
-- new statutes, new regulations, changes in how business is done.
To
enter, send a one-page letter. The entry may include reportage in print
and online, including graphics. It may be a single article, a campaign
or a series of articles extendng over a period of time. Please be sure
to tell us what results your journalism achieved.
Because of the additional categories, which were suggested by readers of The Newsletter on Newsletters, the entry deadline has been extended. Entries must be received by March 21. Late entries will be accepted until March 28, for an additional fee.
Entries are also being accepted in the following categories:
Marketing
This category recognizes the best MARKETED newsletter in these categories:
- Best Direct Mail Promotion
- Best Renewal Series
- Best e-Mail Subscription Promotion
- Best Subscription-Selling Web Page
- Best Promotion to Build a Prospect List
- Best Conference Promotion
What Winners receive:
Gold and Silver
Award Winners (judges have descretion as to whether to award either or
both) will rcceive a rich, walnut plaque sitable for display, two
certificates which can be given to those most involved in your success,
a write-up in press releases, mention in the Newsletter of Newsletters, and permanent fame in the Winners' Gallery of NewsletterBiz.com, which will also link to your website.
How to Enter:
Attach
a one-page description of why you believe your entry should be
considered. Give specific information (i.e., goals and objectives, time
period of promotion, target audience, strategy and execution, and
evaluation of the results) so the judges can understand how well you've
met your goals.
Winners in each cagegory will be automatically considered for the GRAND PRIZE: BEST NEWSLETTER MARKETER.
Also New This Year! Reporting
This category recognizes the best REPORTING for a newsletter in these categories:
- Best Case History
- Best Feature Article
- Best Feature Series
- Best Government Goverage
- Best How-to Reporting
- Best Technical Article
- Best Individual/Company Profile
- Best Deadline Reporting
- Best Non-Deadline Reporting
What Winners receive:
Gold and Silver
Award Winners (judges have descretion as to whether to award either or
both) will rcceive a rich, walnut plaque sitable for display, two
certificates which can be given to those most involved in your success,
a write-up in press releases, mention in the Newsletter of Newsletters, and permanent fame in the Winners' Gallery of NewsletterBiz.com, which will also link to your website.
How to Enter:
Attach
a one-page description of why you believe your entry should be
considered. Give specific information (i.e., strategy, specific
challenges, reader problems/concerns, etc) so the judges can understand
how well you've
met your goals.
Winners in each cagegory will be automatically considered for the GRAND PRIZE: BEST NEWSLETTER REPORTING.
Editorial Excellence
This category recognizes the best EDITED newsletter in these categories:
- Best Subscription Newsletter
- Best Organization Newsletter
- Best Association Newsletter
- Best Corporate Newsletter
- Best Financial Advisory
- Best Newsletter Website
- Best Free E-Newsletter
- Best Supplement, Annual or Special Report
What Winners receive:
Gold and Silver
Award Winners (judges have descretion as to whether to award either or
both) will rcceive a rich, walnut plaque sitable for display, two
certificates which can be given to those most involved in your success,
a write-up in press releases, mention in the Newsletter of Newsletters, and permanent fame in the Winners' Gallery of NewsletterBiz.com, which will also link to your website.
How to Enter:
Attach
a one-page description of why you believe your entry should be
considered. Give specific information (i.e., strategy, specific
challenges, reader problems or concerns, budgetary considerations,
staffing issues, etc.) so the judges can understand how well you've
met your goals.
Winners in each cagegory will be automatically considered for the GRAND PRIZE: BEST EDITED NEWSLETTER.
Design
This category recognizes the best DESIGNED newsletter in these categories:
- Best Subscription Newsletter
- Best Organization Newsletter
- Best Association Newsletter
- Best Corporate Newsletter
- Best Financial Advisory
- Best Newsletter Website
- Best Free E-Newsletter
- Best Supplement, Annual or Special Report
What Winners receive:
Gold and Silver
Award Winners (judges have descretion as to whether to award either or
both) will rcceive a rich, walnut plaque sitable for display, two
certificates which can be given to those most involved in your success,
a write-up in press releases, mention in the Newsletter of Newsletters, and permanent fame in the Winners' Gallery of NewsletterBiz.com, which will also link to your website.
How to Enter:
Attach
a one-page description of why you believe your entry should be
considered. Give specific information will help judges evaluate your
entry based on overall design, appropriateness for your market,
appropriateness for your category and cunctionality.
Winners in each cagegory will be automatically considered for the GRAND PRIZE: BEST DESIGNED MARKETER.
For the entry form, click the link below.
For the Most Financial Impact and Best Editorial categories, please just write the category on the entry form.
The awards competition is open to newsletter journalists and publishers regardless of whether the newsletter is a subscription newsletter, or one puiblished for free distribution by a business, nonprofit organization or governmental entity. Print, online and e-mail newsletters are all eligible.
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Entries may be sent by mail or overnight delivery services, such as FedEX or UPS. For overnight delivery services, send the entries to:
14305 Shoreham Drive
Silver Spring, MD 20905
For questions, please call 301-384-1573.
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Other Contests for Newsletterers
We naturally hope you will enter Newsletter on Newsletters' Awards Competition.
But don't stop there. Enter other contests, too. Here's a list:
Azbee Awards of Excellence -- American Society of Business Publications Editors.
Deadline: Feb. 15, 2008
Info: www.asbpe.org
Society of Professional Journalists's Public Service in Newsletter Journalism --
Deadline: February 6, 2008
Info: http://www.spj.org/a-sdx.asp
SPJ Washington Chapter Awards
Deadline: February 20, 2008
Info: www.spj.org/washdcpro/dateline/2007-12.pdf
Society of National Association Publications EXCEL Awards
Deadline: February 29, 2008
Info: www.snaponline.org
APEX Awards for Publications Excellence
Sponsor: Writing That Works newsletter
Deadline: March 17, 2008
Info: www.ApexAwards.com
Specialized Information Publishers Association Editorial and Marketing Awards
Deadline: April 1, 2008
Info: www.sipaonline.com/Foundation/editorialawards.htm
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